Backstage Pass Edmonton
November 20, 2013
By Jennifer Laraway
Cowpuncher is ready for their big break. But like many artists carving their niche in the music business, they too are wondering what it takes to reach the tipping point.
“We love performing. From the outside looking in, we are a pretty successful Western Canadian band. But, we are super ambitious,” says frontman Matt Olah.
Simply put: Cowpuncher is hungry for more. They have looked at every angle in order to make it big, including going from seven members to five and toying with the idea of changing their slightly controversial name.
“Since our last full length was released two years ago, a lot has changed for us. I think we are a funny band because people say we should change our name to make it more accessible. But it’s part of us to want to poke ya in the ribs a little,” Olah says.
“I don’t know what it’s going to take. The music industry is a bit of a mystery because the Western fan base is good for us but we need help in terms of getting to the next level.
“Anyone who wants to get on board with that or cut their teeth with us in the marketing and promotions world: we are ready,” he adds.
Cowpuncher hopes by diversifying their sound on the new album from an earlier rock edge, they will attract a larger fan base.
“The thing is, you hear in reviews how bands need a new, edgy sound.
“We got that, but it almost makes it tougher for us, because if you listen to what’s made it onto radio, it’s all base (sound) and secure,” Olah says.
“Edgy can get people’s attention, but we also want to show them we are fun and have a lot to offer in terms of whether you like folk, roots, rock and roll and even a little pop.”
Cowpuncher takes to the stage Nov. 23 at The Pawnshop Live (10551 82 Ave. NW) to showcase their latest work, which was originally recorded in everything from an old warehouse space in Calgary to a music hall in Nanton.